|Town Planner |
Is there such a thing as direct mail that people look forward to receiving?
YOU BET! The Town Planner is mailed each year to thousands of area households and businesses.
What makes us different? For one thing, a super-high retention (over 85%). Not only that but when it's kept, it's kept and referred to regularly FOR AN ENTIRE YEAR!
WHY would they keep it that long? Because it is an actual calendar with full-color local photos as well as lots of community happenings and information. Definitely not junk mail.
Here's some basic information:
Our Concept: Get something in the hand of the consumer that is liked and kept for an extended period of time - something referred to often.
- East Brainerd/Ooltewah - 12,000
- Hixson/Soddy - 12,000
- Hamilton County Businesses - 6,000
Distribution: Mailed in December each year (Proof of mailing provided)