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Hometown Marketing
6960 Lee Highway
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Chattanooga, TN 37421

Phone: 423.899.8702
Toll Free Fax: 866.489.7755
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Do Not Call Registry FAQ's || Mailing List Page

What is the purpose of the new law?

The FTC and FCC have agreed to jointly implement this law to protect consumers from unwanted telemarketing.

When will the registry be available?

The registered site was made available on September 2, 2003 , and must be implemented by October 1, 2003 . However, the October date may be pushed back.

How many names are on the list?

Phone numbers are currently being collected. 48.4 million numbers were enrolled for the first deadline. Consumers may continue to register, but they will likely not be included in the updates until 90 days after they do so.

Does the national DNC list include all state lists?

Initially, 16 states will pass phone numbers from their lists to the national list; 16 others will compile and maintain their own. However, AccuData's DNCManager will suppress names on these lists before data services are performed.

The states that are maintaining their own lists include:

  • Alaska
  • Arkansas
  • Colorado
  • Florida
  • Georgia
  • Idaho
  • Indiana
  • Kentucky
  • Louisiana
  • Massachusetts
  • Minnesota
  • Missouri
  • Oklahoma
  • Tennessee
  • Texas
  • Wisconsin

Is anyone exempt from this law?

  • Charities
  • Political organizations
  • Organizations conducting surveys
    (Consult the Product Development Group for details)
  • Existing business relationships ( Indiana has exemption from this rule)
    - 18 months from transaction date
    - 3 months from application or inquiry date
  • Express written authorization (signature and phone number)

Does every telemarketing data seller or user need to purchase the DNC list?

Every telemarketing company and every end-user, on whose behalf calls are made, must purchase the list. This is the Federal government's method of paying for the national DNC registry. Once they do this, they will receive a unique account number. Prices are:

  • 5 area codes or less = $0
  • 6 area codes or more = $25 per area code
  • Up to a maximum cost of $7,375

How can my company obtain a DNC registration number?

Go to https://telemarketing.donotcall.gov/ to subscribe and pay.

Why should my company comply with this new law?

  • Federal penalties
    • $11,000/infraction (in addition to any state penalties)
  • State penalties
    • Fines range from $500 - $25,000 + or imprisonment (depending on the state and number of violations)
  • Bad publicity
    • State Attorney Generals issue press releases and post violators on their website's
  • Civil Lawsuits
    • Represents largest liability for companies
    • Consumers can sue directly under TCPA

Are there any states that require a telemarketing license to practice?

Yes, these states are LA, AL, OK.  Any telemarketer from these states must not only register for access to the DNC list (or show exemption) but they also need to present proof that they are a licensed telemarketer in these states.

How should my company institute procedures for compliance?

  • Create a written DNC policy and provide to consumers on request
  • Train employees on DNC procedures
  • Create and manage internal DNC list
  • Acquire the state and DMA TPS lists
  • Refrain from calling numbers if they appear on any of the relevant DNC lists
  • Archive campaign related materials for two years
  • Maintain internal records on compliance activities

 Will I be charged more to suppress DNC names?

Yes, there is a CPM associated with cleansing a list and/or selected sources at the time of order. This will be addressed on a per source basis.

What happens to the names that drop out after scrubbing?

They will not be completely removed, they will be flagged and offered for direct mail purposes, but cannot be called.

Can I use the same list for multiple campaigns?

Yes, but the list is only good for 90 days. National DNC requires updates every 3 months.

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